Worldwide Shipping

Domestic Delivery within 3-5 business days
International Delivery within 6-8 business days

100% Secure Payment

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30 Days Exchange*

Exchange is possible within 30 days at full invoice value
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Leading Luxurious Gold and Diamond Jewellers in UAE


Welcome to the world of Pure Gold Jewellers. We are exactly what our name suggests! Started in 1989 by Mr. Firoz Merchant, Pure Gold Jewellers upholds an aim to serve its customers, Jewellery par excellence with continuous innovation and unmatched quality.

Beginning with conquering the Dubai gold Jewellery market, we aim to go global with our astonishing and elegant jewellery designs.

With our sincere passion for the industry, we created a people’s brand that they can trust. Going from one store to now an expanded retail market, we have come a long way and there’s a long way to go. We also serve our customers by offering diamond and gold jewellery through our online shops. Ranging from Dubai to Abu Dhabi, we're operational across the UAE with our exquisite gold Jewellery online and in stores. Gold Jewellery like gold rings, gold bangles are all yours to explore in our gold shops in Dubai and the rest of the world with our new gold & diamond Jewellery online! Diamond jewellery is every woman’s favorite, so our ranges include graceful diamond rings, diamond earrings, and diamond necklaces with exquisite designs that we’re sure you’ll love!

If you are looking for gold and diamond jewellery in Dubai or gold Jewellery in Abu Dhabi or diamond jewellery online from any part of the world, we would love to add to your beauty. Fall in love with the luxury jewellery experience at Pure Gold Jewellers with the designs of your dreams.