Piece of You – Always close to your heart



Piece of You is a personalized and customized jewellery brand that brings your precious memories into precious jewel pieces, crafted in 18kt Gold & and glittered with diamonds, pearls and other coloured stones to make sure that you keep those special moments and memories closest to you!

The most perfect gift to yourself or for a loved one, Piece of You translates your stories into beautifully made jewelleries, to be worn with love and glee.

Be it treasured names, a special date, a beloved initial, (all these in a language of your preference), an exclusive birthstone, diamond, precious stones or more – your Piece of You is limited only by your imagination. Our expert designer is here to help you create a piece of jewellery as individual as your beautiful stories.

Each ‘Piece of You’ is bespoke to each and every client, from the colour of the gold, (rose, yellow or white), specific sizes, their unique design, in a price point suited to you! We offer a service so unique to our esteemed clients, that no other jeweller does!

Personalize, Customize and Individualize

The Story..

Beautiful jewellery is a way of life for Amreen Iqbal, the daughter of Firoz Merchant, the Founder & Chairman of Pure Gold Group.

Having customised and designed her own pieces of jewellery for as long as she could remember, Amreen went straight into the family business after graduation and completing several courses through GIA in diamond grading and jewellery designing before rising to Director of Corporate Communications.

Her passion for designing personalised pieces continued with the creation of customizing everyday dainty jewellery pieces for family and friends whilst still designing extensive and more luxurious jewellery pieces as per the clientele of Pure Gold Jewellers.

In early 2017, shortly after the birth of her third child, Amreen designed herself a beautiful keepsake necklace to celebrate the new addition. From thereupon her husband, Amran Iqbal, encouraged her to start her own line of unique personalized pieces which would share her love and passion for customized jewellery by creating bespoke pieces for those who love individualized jewellery as much as her. Immediately Amreen knew her future lay with personalized pieces – and within 3 short months, Piece of You was born. As a part of the Pure Gold Group, Piece of You offers customers exactly what they need, with the confidence of quality and trustworthiness that is coupled with Pure Gold Jewellers. With her passion and professionalism, and encouragement and love of those closest to her, Amreen and Piece of You have already brought joy to many by crafting their stunning bespoke pieces.

Catering to the modern-day customers, Piece of You is currently available via Instagram and city-wide ‘pop ups’ and offers worldwide shipping on all products. Go on, follow Piece of You on Instagram at www.instagram.com/pieceofyou.ae to see the unique jewellery pieces and to orders yours now!


To order or for more information:

Instagram: www.instagram.com/pieceofyou.ae

Facebook: www.facebook.com/pieceofyou.ae

WhatsApp: info@pieceofyou.ae

Email: info@pieceofyou.ae