Message From Chairman

Pure Gold Jewellers is the realization of a dream and fulfilment of a vision: to create a brand that consistently delights the customer with excellence and innovation. It all began in 1989 when my idea took shape as the first Pure Gold Jewellers store. By combining the latest designs, extensive retail experience, and a range of innovative concepts, today, Pure Gold Jewellers has become a leading jeweller in the Middle East and Asia.

Pure Gold Jewellers currently operates as the exclusive and sole retailer for gold and diamond jewellery at several Duty-Free locations across the Middle East and Asia, including all terminals at the Abu Dhabi Duty-Free, Kuwait Duty-Free, Jordan Duty-Free while being a valued supplier at the Dubai Duty-Free. This is in line with our vision of becoming the leading jeweller in the travel retail sector in the Middle East, Asia and Africa. We aim to open over 25 duty-free locations across the world within a short span of time.

The core expertise of Pure Gold Jewellers has always been to provide luxury products at value prices with world-class service. Under the able leadership of our CEO, Mr. Amran Iqbal of La Moda, we have recently added a new venture into the new space – luxury Sun wear. Established in mid-2008, La Moda Sunglasses is a retail chain of boutique stores, dedicated to luxury sunglasses. It offers a wide selection of more than 50 leading international brands under one roof. 

Ferrari, Ray Ban, Emporio Armani, Chopard, Christian Dior, Carrera and Gucci are only some of the leading names that represent the international standing of the La Moda Sunglasses experience.

Our commitment ensures that the legacy of Pure Gold Group continues to grow and achieve unprecedented success. Today, it enjoys the status of being a leading company in the Middle East, Asia and Africa.

This success has been achieved with the loyalty of our customers, teamwork, unity, vision and the guidelines of the eminent leaders of the countries and systems which helped us become organized. We expect similar co-operation in the future to help us achieve new milestones.

Yes, we have come a long way; but for us, the journey has just begun.

Mr. Firoz Merchant
Pure Gold Group